Website versions.

Compare design and copy directions for the Heritas House site. Each link opens a full working version.

No named person live

Fee-only positioning, "what's included" pricing card, FAQ. Trust without a named founder yet.

→ v2

Tiered pricing live

Three packages — The Will (S$250) / Will + LPA (S$450) / Full Estate Plan (S$650). Anchors value, bundles LPA & CPF.

→ v3

Named founder live

Adds founder "Edward Lim" — About section with photo placeholder, credentials (AEPP, 300+ families) and three testimonials. Strongest trust play.

→ v4

A/B test live

One URL, two hero "teams" — A (warm) vs B (bold/urgency), split 50/50 and sticky per visitor. Open it a few times, or force with ?ab=a / ?ab=b.

→ v5

Blog / content live

An estate-planning Journal — 5 pages built on current SG news (2026 LPA fee change, intestacy stats, CPF). SEO traction play with a repeatable post template.

→ v6

Sample will generator live

Lead magnet — pick 1 of 5 client profiles, see a formatted sample will instantly, then CTA to book & make it real. Stubbed for future AI-draft + lead capture.

→ v7

Ages 50–70 live

Age-targeted sample wills — 3 later-life profiles (pre-retiree couple, widowed grandparent, retiree with a business). Larger, warmer, reassurance-led.

→ v8

Coming next

Reserved — e.g. a minimal conversion-focused variant, or a bold editorial look.

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Heritas House · one deploy serves all versions · updated per build